Recruitment is one of the few businesses where you're generating leads on both sides of the transaction at once. A candidate messages about a role on LinkedIn. A hiring manager messages about a shortlist on WhatsApp. A job post drives a wave of applicants asking about status. Every one of those messages is time-sensitive, and every recruiter knows the same uncomfortable truth: the good candidates and the good clients don't wait around for a reply.
Usetta was built for exactly this kind of split-attention inbox. It reads every message the moment it arrives, works out what's actually being asked, and replies immediately, whether that message came from a candidate or a client.
Why recruitment inboxes are unusually hard to keep up with
- Two completely different audiences share the same inbox. A candidate asking "is this role still open" and a client asking "can you get me three CVs by Friday" need entirely different replies, often within minutes of each other.
- LinkedIn is where most of the volume actually is, and LinkedIn messages get buried fast under connection requests and content notifications.
- Good candidates are almost always talking to other agencies too. The recruiter who replies first with a real answer is the one who gets to submit that candidate before someone else does.
- Status-check messages are constant and repetitive, and answering the same "any update?" question dozens of times a day is exactly the kind of work that burns out a desk.
Every message is classified before anyone replies
Across LinkedIn, WhatsApp, Instagram, Facebook, and your website chat, every inbound message lands in one inbox and gets read by Usetta's intent engine first. It's classified into one of six types: interested, question (role details, status, rate, process), objecting (concerns about fit, timeline, or terms), booking (ready to schedule a call or interview), unsubscribe, or not relevant. That classification is what lets a status question get answered with an actual status instead of a generic "we'll follow up soon," which reads as exactly the kind of slow, disorganized service that pushes a strong candidate toward whichever agency answers with specifics.
Leads move through a funnel on both sides
Every contact, candidate or client, is tracked through a lead state that updates as the conversation develops: cold on first message, engaged once there's real back-and-forth, hot when interest is clearly strong, booked once a call or interview is scheduled. A recruiter juggling forty active conversations can see at a glance exactly which candidates are ready to submit and which client conversations need a callback today, instead of reconstructing that picture from memory every morning.
Interviews and calls get booked the moment someone's ready
When a candidate says "I'm free Thursday afternoon" or a client says "can we get on a call this week," Usetta detects the booking intent and sends the calendar link immediately, in that same conversation. For a desk running dozens of active roles at once, that's the difference between a scheduled call and a candidate who goes quiet because nobody followed up while the window was open.
Example: A candidate messages on LinkedIn, "still hiring for the ops manager role?" Usetta classifies it as a question, replies with the current status and next steps, and when the candidate follows up with "can we talk this week," the intent shifts to booking and a call link goes out automatically, without the recruiter needing to touch that conversation first.
Replies use your actual process and tone
Responses are generated from a knowledge base you fill in once: your typical roles and client profile, your process and timelines, how you want rate and fee questions handled, and a set of do-not-say rules enforced on every reply. If there's something that should never be promised to a candidate or a client without your sign-off, that rule holds everywhere, every time.
Getting started
Connect LinkedIn and WhatsApp first since that's usually where the bulk of both candidate and client traffic actually lives, fill in your knowledge base with your real process detail rather than generic placeholders, and run it in Draft mode for the first week so your team can see exactly what it would have sent before switching to Autopilot.
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